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The Milwaukee Rally is an annual Harley-Davidson® celebration of approximately 40,000 people (150,000+ attendees on H-D anniversary years). Each year, the four Harley-Davidson® dealerships and the Harley-Davidson Museum® prepare for the Milwaukee Rally by scheduling music performances, organizing stunt shows, hiring talent, and booking local vendors. As a guest, navigating through the grounds can be difficult and with crowds growing every year, The Milwaukee Rally needed help with its event promotion and organization. DRK Creative responded by designing a new logo for the event each year that incorporates similar motorcycle detailing, creating print and digital advertisements including original photography and videography, updating the website and ticket designs to incorporate the year’s theme, and populating social media with events, updates, and other Rally information.