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Zuckerberg explains why he wants to change the content on Facebook’s News Feed.
On Thursday night, Mark Zuckerberg posted his plans for changing Facebook’s algorithm to focus more on posts from friends, family and groups rather than public content from brands and other media.
“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” Zuckerberg explains that Facebook, like many other social media platforms, was created to encourage personal connection. He believes that the abundance of content from brands and companies is inhibiting individuals from using Facebook for personal connection. Users were logging onto Facebook and mindlessly scrolling through content instead of interacting with friends, family and groups about news and life updates.
The news came as a bit of a surprise to brands that have been using Facebook as a primary advertising platform. Companies that have relied heavily on Facebook for reaching a significant amount of people may find it more challenging to promote their content/products, and may have to move elsewhere. However, Zuckerberg states that the change in Facebook’s algorithm will not necessarily rid companies of their privileges to connect with Facebook audiences. Rather, the change will benefit any content that focuses on making meaningful connections.
Changes to Facebook’s News Feed are said to take a few months to take full effect, given the amount of content on the platform is wide-spread, but it will give brands more time to re-strategize in order to benefit from the changes.