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2018’s Super Bowl Commercial Highlights

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In case you missed any of the 2018 Super Bowl commercials, we have the good, the unexpected, and the never-before-and-never-to-be-seen ads.

Tide – It’s All The Tide Ads

Tide took us by surprise this year when they released a series of commercials during the Super Bowl that seemed to resemble classic commercial formats but later were revealed to be Tide ads. The company’s tactic, “If every ad has clean clothes, does that mean it’s a Tide ad?” proved to be very successful.


Bud Light – Dilly Dilly

This year, Bud Light released not one, but a two-part Super Bowl ad that followed the story of a courageous group of soldiers fighting for their stolen Bud Light while proclaiming, “Dilly Dilly!” The hilarious storyline and unexpected humor earned this commercial a spot on 2018’s best ads.


Tourism Australia – Dundee

Think the Crocodile Dundee movie is coming out? Keep watching. Chris Hemsworth and Danny McBride fools us with what seems to be an ad for the Crocodile Dundee movie and instead showcases Tourism Australia in a hilarious movie parody.


NFL – Touchdown Celebrations

We’ve seen everything from a potato sack race to freeze tag during NFL celebrations. This year, the NFL released its ad for NFL touchdown celebrations featuring Eli Manning and Odell Beckham, Jr. reenacting the classic scene from Dirty Dancing.

Doritos Blaze vs. Mountain Dew Ice – Peter Dinklage and Morgan Freeman

While the Eagles and Patriots were facing off during the Super Bowl, Peter Dinklage and Morgan Freeman went head to head battling in an epic lipsync battle for Doritos Blaze and Mountain Dew Ice.

Skittles – The Ad One Person Got To See

When Skittles announced it was only showing its Super Bowl commercial to one person we were left with two questions: Who gets to see the commercial? And which of the four skittles teasers was the real ad? Yesterday, Skittles went live on Facebook to answer some of our questions.

Watch Marcos Menendez watch the Skittles Super Bowl ad

Was it a good idea to spend our entire marketing budget on an epic multi-million-dollar blockbuster Super Bowl commercial starring David Schwimmer, and then only ever show it to ONE SINGLE PERSON named Marcos Menendez? We really, really, really, really, really, really, really, really, really, really, really hope so.

Posted by Skittles on Sunday, February 4, 2018


The ads we saw this year took on a more untraditional format than we were used to, but the Super Bowl is the time to experiment with new advertising tactics and see how the public responds. How do you think 2018’s Super Bowl ads stood up to previous years?

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