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Top Influencers to Follow and Help Grow Your Business

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An influencer is a person with an online, social media presence. Good influencers and the ones you should follow in order to build your business are the users that fit these categories: consistent (daily) posting schedule, large following or reach, engaging and relevant content, and quality follower interaction. You can use these four characteristics to find influencers in your field of work.


However, if you need a few business influencers to get you started, here is a list of some people we would recommend:

Gary Vaynerchuk

Twitter Followers: 1.79M

Tim Ferriss

Twitter Followers: 1.57M

Guy Kawasaki

Twitter Followers: 1.4M

John Rampton

Twitter Followers: 1.48M

Larry Kim

Twitter Followers: 805K

Ann Handley

Twitter Followers: 439K

Neil Patel

Twitter Followers: 307K

Michael Hyatt 

Twitter Followers: 288K


Why Choose An Influencer?

Whether you are a small business or large company, social media influencers can help in a variety of ways. By collaborating with an influencer, you will collectively create content that is posted to the influencer’s social platform. Followers of the influencer see your content and may follow your brand in response, which could lead to future profits. This works for one reason, trust. A follower watches an influencer and trusts his or her opinion; if the user sees an influencer promote a product or service, they are more likely to purchase it. This typically is best executed when the influencer is transparent about his or her experience with your brand. Be sure to make your best impression and choose an influencer whose morals align with those of your business.


How To Connect

An influencer isn’t your every day client. Depending on who your brand wishes to connect with, some research is necessary. Find out how your influencer engages with his or her audience and apply those tactics to your influencer inquiry.

Try one of these methods:

  1. Create a video inquiry
  2. Email directly
  3. Direct message on social media
  4. Build a relationship on social media over time


A Marketing Tactic On The Rise

According to Forbes Woman, Melissa Todisco, social media influencing strategies are showing no signs of slowing down. In fact, Todisco says, “In the last two years, “influencer marketing” as a search term on Google Trends has risen by 400%.”  Find an influencer who suits your brand and start collaborating.

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