A full-service digital agency, focused on building your brand with creative marketing solutions.


Over 30 years ago, Wisconsin-based company, PGI, pioneered the first firefighting hood. Today, those same protective hoods can be found in the gear worn by firefighting outfits worldwide. So when they approached DRK Creative in need of a refresh to its Cobra Hoods brand, we gladly accepted. Launching a full rebrand – we constructed a new brand theme, redesigned the logo and revamped print collateral and marketing materials. With ease of use and the customer in mind, DRK Creative also developed the new site that makes online ordering as seamless for the users as it for the client.

The Client

All product photography done by DRK Creative.

2 tone ansi 3way jacket adj radio pocket side
smokechaser field coat nomex Front red
advance 2 tone jacket tan navy side
4501672 GL shirt jacket front
smokechaser field coat nomex Front yellow
smokechaser field coat nomex Front blue
fireline long sleeve shirt black

The Work

pgi logos cobra hoods sawbuck chaps
pgi ad firefighting
pgi ads
pgi ads